Author Archives: Ray Anderson

Turn Your Database Into Cash

This is a story reminding us that a quality database is an asset that you can convert into cash or that others may pay you for. Key Questions: Q: How do I increase sales? A: Think of your assets in … Continue reading

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Value Your Intellectual Property

Economies grow when money is transacted for something of value. Most small business owners don’t think about the value of their brand, their logo, their customer list or even their unique products and services. Key Questions: Q: What is intellectual … Continue reading

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Stay True to Your Values

Thomas Keller teaches us that sticking to your core beliefs may force you to leave a comfortable situation. He believed that small is beautiful and now all of his restaurants and portions are small. Customers seem to love a few … Continue reading

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Growing Only With Retained Earnings

Scott Mooney, the founder of “Country Supply,” had over 450,000 customers throughout the USA and in several countries generating over $17 million in annual sales. As horse owners flocked to their company’s products, their growth demanded changes. From the start, … Continue reading

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Set Profit Margin Goals

In this episode of the television show we take you inside Flap Happy, a California business that is making children’s hats for Talbots, Nordstrom, Children’s Wear Digest and dozens of others. Now they make hundreds of items for specialty small … Continue reading

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Make Each Employee a Quality Control Expert

Ping Putters began its business in a California garage in 1959 and now they’re on their way to becoming a billion dollar business. There is no quality control department because everyone is in charge of quality. You will learn how … Continue reading

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Listen To Your Mentors

Early insights by three people, Dr. Gunars Valkirs, Kim Blickenstaff and Dr. Ken Buechler, opened the way to develop devices that are now used to aid hundreds of thousands of emergency medical to diagnose medical conditions faster and more accurately. … Continue reading

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Selling A Feeling

Nicole Miller built a very successful business by selling a feeling of happiness through her youthful clothing designs for women. Key Questions: Q: How do I increase sales? A: Bud Konheim, co-founder, says that their customers are happy when then … Continue reading

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Achieve Digital Workflow

Modern Postcard CEO, Steve Hoffman, is in motion to achieve continuous improvement, a concept institutionalized by the success of W. Edwards Deming. Key Questions: Q: How does one achieve digital workflow? A: Steve achieved a digital workflow as early as … Continue reading

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Buy A Business From Your Boss

Don started at Record Technology as a temporary employee working in the shipping room. But, had he not loved the business and had he not learned it thoroughly and had he not won the confidence of the founder, who knows … Continue reading

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